The Air That We Breathe:-New review study – the first of its kind – reveals how the UK public engages with descriptions communicating the health impacts of typical weather change (and the health settlement of low carbon method).
Images viewing air pollution (compared to images of floods, heat pressure, and catching disease) were set up to be more efficient for visually communicating the health impacts of climate change: the health consequences of climate impacts other than air pollution are not so far visually most important in the public mind.
While it is decisive to help audiences connect the dots flanked by the scope of climate impacts and public health – from flooding to high-temperature pressure – this survey suggests that in sequence and imagery focussing on air quality could be on the whole attractive for UK audiences at here.
Visual communication on the health impacts of typical weather change must as a result:
Build on the salience of air pollution as a concern with associates to weather modify to create an optical description of typical weather impacts that is people-decisive and applicable and which introduces the connection between health and other climate impacts.
Be clear about the ways in which air superiority can be correlated to climate modify, for example when getting higher summer temperatures to create air pollution hotspots in city centres.
show the way with images that are likely to express people’s exposure and vulnerability to the health risks of air toxic waste/weather change.
So, combine these health-impact images with solutions-purposeful photos that put up intellect of ‘efficacy’, and show up optimistic community norms (around people taking related climate conduct).
Climate and Health in the UK
Furthermore, the behaviour in which climate modify can involve human health are lots of and diverse. In the UK risks to a human being, health is posed by high-temperature anxiety and flooding, new and budding pests and diseases, reduced air value, and compact food safety – with such impacts also rising unhelpful outcomes for mental health. But although the health and well individual of defenceless groups in the UK is a spotlight of public concern, the level of information among the all-purpose population of the associates between climate change and health is at present low.
Overcoming the ‘psychological distance’ of climate alteration – why images subject for communicating the health impacts of climate modify
For a long time, one of the largest barriers to public commitment with weather alteration was the so-called ‘psychological distance’ of the subject. With any number of more instant concerns to focal point on, it was simple for people in countries like the UK to observe the risks of climate modify as ‘not here, not now, and not possible to occur to me’.
In spite of the rapid political salience of climate alteration, and daily news reports of a quickly changing weather, the question can still seem inaccessible for people in countries like the UK where bushfires and hurricanes are not a recognizable danger. Even though weather modify is success ‘closer to home’, the UK public unmoving tends to see main climate impacts as incredible for other people in other places to be concerned about.
Additionally, as our weather Visuals do research has established, a more people-determined, significant visual language for climate modify can progress statement and appointment on this essential concern.
So, in recent years, health practitioners have played a gradually more central role in discussion the alarm about climate change, with initiatives like the Lancet Planetary Health mission making clear that several of the impacts of weather alteration are qualified by persons and communities as intimidation to their physical and mental health.
A Survey of 1000 UK Citizens
In addition, an online review of just over 1000 UK citizens was conducted during 2019. Participants viewed a variety of images showing different categories of UK weather impacts with straight health implications: flooding, temperature-pressure, infectious diseases and air smog. Participants answered a sequence of questions about these images, and also viewed a minor number of ‘solutions’ images (i.e. positive community responses correlated to weather alter health impacts).
Moreover, the surveys experienced a variety of different research questions, and explored a number of dissimilar psychological variables – such as ‘apparent severity’ (how serious impacts are supposed to be), and ‘supposed susceptibility’ (how exposed people felt toward impacts). For a fuller explanation of the methods please demote to the appendix below.
Key Findings & Recommendations
So, images of air pollution were every time found to be the most efficient for visually communicating the health impacts of weather change. These images shaped the highest ratings of alarm about weather change and respondents. Also rated air pollution images as the most ‘delegate of weather change’ (compared to the other impacts shown).
Furthermore, people reported reaction more defenceless and liable on the way to air smog, relation to the other types of impacts explored (flooding, high-temperature nervous tension and transmittable disease).
Air pollution was also the issue that most people felt they could do a little about (a sense of ‘efficacy’). 75% said air pollution was the weather impact they felt they could do most about individually – compared to floods (6%), high-temperature nervous tension (12%), or transmittable disease (7%).
A minor set of ‘solutions’ images were also experienced – these images, in line with preceding investigate. Every time formed top levels of ‘efficacy’ (the wisdom of living being able to make a variation) than the images of health impacts.
This is important because previous investigate suggests that potentially intimidating information connected to health must be matched with appeals to usefulness, to avoid distrustful or avoidant reactions.